Beauty
and the Biz
Divas are not just beautiful, they are running their own
businesses too!  In fact, 1 in 11 adult women is an
entrepreneur.*  As of 2004, women of color owned
1.4 million privately-held U.S. businesses, employing
1.3 million people and generating $147 billion in
sales.  That’s
mucho dinero!  How many of these
women are
Latinas?  Take our Quiz and find out!

Can you name a
Latina entrepreneur?  Hint: She
started from scratch when coming to the U.S. from
Cuba.  With only $5 in her pocket plus only 5 minutes,
she became a household name.  Who else but ...
Mirta de Perales and her hair products!  Read the
interview with
Mirtica, Mirta de Perales’ daughter
who is now running the business.

In this issue, there are 4 more inspiring
Latina
entrepreneurs.  What can be more inspiring than
Cynthia Cuprill,
puertoriqueña from California, who is
in the business of uplifting women- literally!  She has
the first pretty nursing bra because breastfeeding is
beautiful and your nursing bra should be too!  
Read
how she even come up with the idea!

Equally as inspiring is Evelyn Brito.  What started out
as a simple comedy show  turned out to be heaven
sent because in producing Boston’s Boom TV
comedy show she realized that her dream is to
become a filmmaker.  This multi-talented
dominicana
won 1st place at the New England film festival for her
short film.  
Read EB’s journey from comedy
producer to filmmaker,  
from Boston to Hollywood.

* Stats are from womensbusinessresearch.org
Talking about heaven sent, when Addy Mau-Perez,
was laid off from her corporate job, she wasn’t sure
what to do.  A friend introduced her to jewelry design
and she was hypnotized by the brilliance of
Swarvoski crystals.  Within the first year Heaven Sent
Jewelry won Small Business of the Year Award.  
This gave her credibility and now nothing can stop this
mejicana on a mission to run a successful business
from home.  
Read how being laid off was actually
Heaven Sent!

The final
Beauty and the Biz story takes us to
New York City and is very serious business.  So
serious that Sonia Toldeo's husband had to take over
weekend childcare duties because of the demand of
her business.  She may look like she’s
clowning
around but… that’s because she is!  She is a
professional clown –  correction – a child entertainer.  
Read how Sonia is the one that gets the last laugh!

Start this
Beauty and the Biz  issue by learning
quick facts on Latina –owned businesses.  
Inform
yourself by taking the
short quiz.  Then feel Inspired
with the Beauty and the Biz  success stories.  
Armed with positive facts and inspirational stories
perhaps you too can join the ranks of the 1 in 11
women who are entrepreneurs.  One in 11!  Maybe
you can feel a spark and
Ignite! that change in your
life to start your own business.  Or share this issue
with a friend that is seriously thinking of opening shop.  
That's what we're all about!  Our mission is simple:  
Inform, Inspire,
Ignite!  Latinas everywhere!

La Diva Latina
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Our mission is simple:

Inform
Inspire
Ignite!

Latinas everywhere!